Cava Life has a mobile and web presence. Its online site allows the visitor to view various works by artists and make a purchase. The homepage of the Cava Life website is full of images that appear as if they are floating in the air. Whenever you press refresh, the images are replaced. Looking closely, you can see the faint grid line against the white background and numbers designated to each item. Moving your cursor over the number will reveal the name of the artist, artwork, and price. The images on the homepage are presented by Cava Life which changes its selection at random whenever the visitor renews the website. It may feel a bit cumbersome to those who are used to commercial sites, but a couple of clicks will make you realize the site is actually pretty simple and intuitive. “We wanted to give people the pleasure of discovering,” director Choi explained. “Our customers are making a decision to buy a work of art based on our online images. For that, a piece of art must impress them first.”

Believing in the direct experience of art, Cava Life emphasized that through the theme of its pop-up stores. So far its offline events were held at UN Village in Hannam-dong, RYSE Hotel, Ilmin Museum of Art, Restaurant Taupe, Milan Design Week, and The Selects in New York. “At the UN Village, Hannam-dong pop-up, our launching event, we focused on narrowing the distance between customers and the artworks that are usually associated with art galleries. At the second RYSE Hotel pop-up, we experimented on how to make an art without material characteristics into a consumable item. At Ilmin Museum of Art, we adopted the open-studio concept in order to give people an experience of spending time with a piece of art. During Milan Design Week, we wanted to create a unique online experience of art. So we came up with ideas of involving people in it,” CEO Choi said.

Cava Life’s showroom opened in December 2019 after remodeling a house built in 1948. The original intention was to use the space as an office. But they decided to start the showroom while hosting a small party for their artists and friends. “Everyone loved the space. We cannot display everything from our online mall here, but we wanted to at least show some of them for our customers. They can also see us work.” (Laugh) Choi Ji-yeon said. The showroom is in a small, white-walled house located in a quiet street in Namyeong-dong. The painted concrete walls show the name ‘CAVA’ in white near the entrance. Windows of different sizes let in plenty of sunlight, creating a warm ambience. The raftered interior is divided into two spaces: one is the office and the other is scheduled for renovation to accommodate art displays and a wine bar for private gatherings. “Just like the identity of Cava Life, we’re designing a fluid space.” Director Choi said as she looked around the showroom. During the March event launching a new production by artist Boma Park, the showroom served as a perfect gallery. “From this year, we plan to hold more events focusing on individual artists or a small group of them. Not just exhibitions but a more participatory kind as well.” CEO Choi said, “We like experimenting. We are also spontaneous. We often get ideas from our conversations with artists. You’ll get to see various projects of Cava Life.”