Korean actors and actresses showing off their radiant skin in popular Hallyu dramas and K-pop idol groups that have gained global fame, including BTS and Blackpink, have dramatically boosted the level of interest on Korean culture in the international market. That interest has also led to the popularity of cosmetic products developed by Korean brands, whose success made a notable impact on the global beauty market. It is not an overstatement to say that Korean women’s beauty routine is now believed by the global community to be the secret to having clean, well-hydrated skin. Even a female lawmaker in another country posted an article about the K-beauty trend. At present, Korean cosmetics brands are actively promoting themselves, either by targeting overseas customers from the brand launching or by participating in global beauty fairs. Among them are Huxley Cosmetics, with over 40 online and offline stores in 18 countries including the United States and Japan; Yunjac with formulas using herbal ingredients that appeal to the overseas market; and Cremorlab which recorded a sharp increase in sales after recommendation by a famous Chinese content creator. Here is the list of K-beauty brands and products that we recommend, without reservation, to visitors coming to Korea for their unregrettable shopping experience.