Lumberjack is a scent with an unexpected twist. In the men’s perfume market where options are limited, the Lumberjack scent was created to diversify the field and challenge the existing favorites to appeal to consumers with strong likes and dislikes. The fragrance of birch trees give you a wild, rugged, yet warm sensation. Blending woody and spicy notes, the scent is great for showing off one’s masculine and sensual side. To fully appreciate the Lumberjack, you need to wait a little. Despite the rather strong first impression, both men and women fall in love with this scent after they experience the gentle sillage. The Lumberjack leads us to a whiskey bar named ‘Cobbler’ from the 2017 film . Located in Seochon, Seoul, the bar sits in a traditional hanok building. The Korean-style architecture and whiskey do not seem relevant. However, they surprisingly create their own harmony, just like how varied fragrances bring out the ultimate masculinity in the Lumberjack.

Wouldn’t it feel like you are on a staycation at a hotel in Seoul if you bring home the scent of a hotel? Here is a signature hotel scent. ‘W.I.Wood(A Walk in the Woods)’ is the blend of luscious fruity, aromatic floral, and subdued woodsy fragrances that has helped create the distinct and elegant atmosphere of the hotel lobby, lounge, and rooms at SIGNIEL SEOUL. The scent was designed to represent the values and service of LOTTE HOTEL premium brand SIGNIEL. According to the perfumer, W.I.Wood is a scent portraying “the beauty of the ever-changing sky and the exceptional coziness of fluffy, white clouds.” (SIGNIEL SEOUL is located in the upper part of LOTTE World Tower, the tallest landmark in Seoul.) One whiff of the scent, and you’ll be right back in the comfort of SIGNIEL SEOUL.

L’épilogue suggests a perfume in a slightly different way. Each scent tells a unique story, leading the wearer to associate it with a certain situation. Instead of remembering a scent itself, people rely on a past circumstance or experience involving the scent to determine their likes and dislikes of a specific smell. Therefore, it is more effective to match a synesthetically-designed perfume with a wearer. Among L’épilogue products, ‘No. 6(NC-17)’ is receiving positive reviews from both men and women thanks to its title, ‘No one 17 and under admitted.’ The mix of spicy and musky notes started off with a question regarding the love and memory of people. “What would be the scent of someone who gets to be remembered more?” “What would it be like if the memory-evoking scent of No. 6 passes by the crowd moving leisurely among the artworks in the large, closed space of the National Museum of Modern and Contemporary Art(MMCA) in Seoul?” Maybe you could smell the scent of No. 6 which reminds you of a smooth skin, if you were to visit the MMCA which is frequented by diverse groups of people.

Lifestyle and beauty brand Nonfiction recommends ‘In The Shower’ perfume launched in September. It took about a year in preparation to release the new scent. From its early development stage, Nonfiction staff welcomed the addition with enthusiasm. It’s a blend of spicy and woody fragrances using campari and patchouli as the main notes. Combining the feelings of damp trees, earth, and a forest, the perfume is suited for a season like now, where fall transitions into winter. There are many parks where you can be surrounded by trees and forests in Seoul. Seonyudo, in particular, is an ecological park formed over a closed water filtration plant on a small island in the Han River. Korea’s first environmentally-reclaimed ecological park, Seonyudo went through the very minimum renovation to be transformed into a space where the old plant facility and its history coexist with nature. The woody scent of ‘In The Shower’ diffuses through the air in the rugged, solitary park.

The two CEOs of ‘Monoroom,’ who were in love with vintage furniture, once roamed Itaewon’s Antique Furniture Street for over a month to find the perfect piece to put in their studio. Antique stores have a typical set of odors including a musty storage smell, woody scent, and the smell of an old oak barrel carrying an aged wine inside. Put your hand on one of the furniture on display and you can feel the smooth, worn-out surface. The shop owner goes on to give information about the piece, such as when it was made and where it came from. Listening to the story, you realize the passing of the times while also imagining the previous owners of the vintage article. That’s how the two CEOs came to create a scent that represents their emotions and memories from antique vendors. ‘Antic Sandalwood’ is a mix of spicy and sweet fragrances from spices and the sap of a tree. The perfume will instantly transport you to an antique shop in Itaewon.