Harry Potter New York, Magical Store in Big Apple
Do you remember the world of wizardry in <Harry Potter> films, as detailed and realistic as any? And ‘Harry Potter New York’ recaptures that great world of fantasy.
The series is so widely beloved that its fans have created the franchise’s own Wiki page. ‘Harry Potter New York,’ which opened in early June, is the world’s first flagship store for the film franchise. Standing three stories high and spanning 1,950㎡, the store is located in the historic Flatiron District. It will put visitors right into the neighborhood that Harry Potter and Hagrid visited to buy supplies before entering the Hogwarts.

You can measure your height next to the giant, life-sized Hagrid.

The sign welcoming you to the Wizarding World

Mandrake, the plant with a root that resembles a human

The store is made up of 15 themed areas, and boasts the largest collections on the <Harry Potter> and the <Fantasitic Beasts and Where to Find Them> series (another franchise based on J.K Rowling novels). Props used in films are on display, and some exclusive Harry Potter-inspired goods, snacks and drinks are also available. Interactive digital features throughout the shop add more magic to the place. It doesn’t matter whether you’re just a Muggle who has only seen the first film or you have devoured every book and film in the franchise and have been searching for souvenirs. Let’s take a closer look at Harry Potter New York, a place that will bring more energy to your life, like magic.

Griffin, the magical beast, at the center of the store.

Fawkes the Phoenix Says Hello
As you walk into the shop, Fawkes the Phoenix, hanging from the ceiling, will grab your attention. Remember, this is the bird for Dumbledore, the headmaster of the Hogwarts. A special production team in Britain handcrafted this giant bird, weighing over 100kg, over a couple of months just for this space. Underneath, clothes and hats available only at this shop are on display.

Items and souvenirs for each dormitory are on sale.

The Magic Broom is on display.

Harry Potter’s Golden Snitch

But it’s not yet time to get carried away, because there’s so much more at the store: items sorted by the four Hogwarts Houses, clothes, mufflers, ties and gloves for Gryffindor, Hufflepuff, Ravenclaw and Slytherin are all there. There’s also a personalized service corner, where you can have your names embroidered in the middle of the Hogwarts logo or on trunks, pens and magic wands.

The Wand Shop is by far the most popular section of the store.

Hermione’s wand

Hold wands and you get to learn more about characters for each wand and their stories.

Wand Shop, Gateway to Wizarding World
Harry buys his first Magic Wand in <Harry Potter And The Sorcerer's Stone>(2001). Ollivander, owner of the Wand Shop familiar with Harry’s reputation, makes a few recommendations, but it’s the wands themselves that recognize their owner, for they only work in the hands of the right person. The Wand Shop in New York takes its cues from Ollivander’s shop from the film, with some 50 sticks on sale. Wands for Harry Potter, Hermione, Ron, Dumbledore and Lord Voldermort are all there, plus the ‘Golden Snitch’ wand (the winged golden ball from the Quidditch game at Hogwarts) exclusive to Harry Potter New York. You can test your wand at the blue interactive wand table, inspired by Pensieve.

Entrance to the special exhibition hall for ‘House of MinaLima’ by MinaLima Studio, which created the graphic world of the Harry Potter films

Hogwarts Acceptance Letters

The red phone booth that connects Muggle London with the Ministry of Magic

House of MinaLima, Featuring Graphic Art of Harry Potter Films
The House of MinaLima is the London-based gallery and souvenir shop by the designer duo Mina and Lima, who worked on graphic art for the entire and film series. It’s a shrine for Harry Potter fans around the world, and it can now be found in New York. On display are Hogwarts acceptance letter that drove Harry Potter’s uncle nuts, an express train ticket to the Hogwarts, and ‘Quibbler,’ the tabloid paper for wizards. You can also find notepads, hologram cards, wallpaper and limited edition prints inspired by Harry Potter. Mina and Lima designed this corner, based on their London shop.

Butterbeer Bar is always crowded. Walls are decorated with drum cans.

Butterbeer Bar, Sampling Hogwarts’ Favorite Beverage
Another item exclusive to Harry Potter New York is Butterbeer, the beverage of choice for instructors and students at the Hogwarts. Made and brewed in Britain, Butterbeer comes in three forms: draft Butterbeer, bottled Butterbeer and Butterbeer ice cream. The bottle features a special, collectible label designed by MinaLima. So how does Butterbeer taste? For one, it’s actually not beer, but a soft drink with butterscotch flavor. The Butterbeer Bar at the store, with its clean setup and warm ambience, will remind you of the Three Broomsticks Pub in the wizarding village of Hogsmeade, and provides a perfect setting for the sweet drink and snacks inspired by the wizarding world.

You absolutely must try a cup of Butterbeer, which tastes like a cocktail of Scotch and carbonic acid.

Walls and ceilings at Butterbeer Bar decorated with bottles

You should also check out location-based VR experience with its real-time interaction; a dessert shop that takes its cues from the Hogsmeade sweet shop Honyedukes; Toy & Game zone full of adorable props, such as Harry Potter’s Hedwig doll; and the book section with the archway made of books. There are also subtle details that will please Harry Potter enthusiasts: the ceiling featuring wizards riding their broomsticks through New York night skies, or the carpet decorated with the Hogwarts insignia. If you loved Harry Potter films and books, you will love this store, too.

You can’t just walk past these souvenirs.

Jelly beans from the films unique flavors

Fawkes, Dumbledore’s phoenix, hung up in the ceiling

Address 935 Broadway, New York
Hours 10 a.m.~9 p.m. (closes at 7 p.m. on Sundays)

Where to Stay n New York: LOTTE NEW YORK PALACE
LOTTE NEW YORK PALACE is housed in the late 19th-century mansion built by the financier Henry Villard, while also featuring a 55-story modern tower. It has appeared in popular U.S. TV show and several other films, and has become a must-stop destination in New York. It has 909 rooms, with a beautiful courtyard inspired by the 15th-century Italian cathedral, restaurant Villard, luxury salon Rarities, and cocktail bar Trouble’s Trust.

Address 455 Madison Avenue at 50th St., New York
Phone +1-800-804-7035
October 2021 Editor:Jung Jaewook
Writer:Yeah Joon Han-Mann
Photographer:Lee Kyungjun Cooperation: Harry Potter New York

Where to stay?

  • October 2021
  • Editor: Jung Jaewook
    Writer: Yeah Joon Han-Mann
  • Photographer: Lee Kyungjun
  • Cooperation: Harry Potter New York
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