Members of NewJeans have walked on this street. They’ve been to a hot dessert place and a café, and bought souvenirs at a shop there. Welcome to ‘Jeonpo Gonggu-gil,’ one of the hottest spots in Busan today.

This spring, a new cultural complex opened in the Busan neighborhood of Choryang, famous for milmyeon (wheat noodle dish) and modern houses. This is a remarkable transformation of an old wooden house registered as a cultural property.

We bring to you LOTTE HOTEL BUSAN Wedding that offers trendsetting premium wedding ceremonies with its pure-white, elegant and gorgeous wedding dress selection, glamorous and luxurious wedding venue, and the most exquisite services you could expect from a hotel wedding.

In Busan, located in the southeastern corner of the Korean Peninsula, the best spot to watch the sunrise is the area around Orangdae. If you go there when the time is right and the weather is nice, you can capture some amazing landscape photos.

We bring to you two local brands that are worth noticing in Yeongdo, the hippest town in Busan today. A sense of pride about their individual locations are the highlights of their stories.

The View at SIGNIEL BUSAN is a popular destination to view the sunrise in Busan. The buffet restaurant helps open the new day for guests with a bang.

We took a trip to Ahopsan Forest, featured in many films and TV series. You can enjoy green bamboo trees year-round in this forest, and it’s full of late-autumn vibes now. While in the area, you can also check out the nearby beaches of Gijang and LOTTE WORLD BUSAN.

We’ve run into aging mansions in the areas of Haeridan-gil and Haeundae while touring Busan. There we also found some extraordinary shops.

Hotels provide a space for the contemplation of culture. SIGNIEL SEOUL and BUSAN are drawing the attention of customers by bringing in artworks by various artists.

LOTTE HOTELS & RESORTS brings an NFT art project both online and offline through a partnership with visual artist Koh Sang Woo who is known as the pioneer of blue photography.

Anyone can go there, but not everyone would recognize them. They are special places found only in Busan. We take you inside two lifestyle shops that, after starting out in the hip Jeonpo-dong neighborhood, have become new landmarks of Busan.

LOTTE HOTEL has launched the premier senior residence brand, VL. It is the first high-end residential brand for seniors by a Korean hotel chain, and will offer the type of high-quality services available at LOTTE HOTEL.

If you want to experience the kind of thrill you have never felt before in Busan, you should head to Gijang County in the city. LOTTE World Adventure in Busan has rides that will give you unbelievable thrill and will fill your days with memories that you will want to cherish for the rest of your life.

The cocktail glasses created by Chaoran of SIGNIEL BUSAN in collaboration with artist Gu Sena have dreamy, fairy-tale designs.

We walked along the fortress on the ridges of Mt. Geumjeong and took in the view of Busan. We also enjoyed natural surroundings of the mountain and had delicious food nearby. Dulle-gil at Geumjeongsanseong (Mt. Geumjeong Fortress) awakened our five senses.

Abandoned buildings across Korea have been transformed into art galleries, cafés and restaurants. We take you through these upcycled structures in Seoul, Sokcho, Jeju and Busan, all of them homes of LOTTE HOTEL.

Busan is a city that frequently appears in movies for its lineup of gourmet restaurants attracting celebrities and local citizens alike. Many of the restaurants had already been vetted by Busan people, even before they were frequented by famous filmmakers and actors.

Opening of cultural complexes, the one-stop destination serving a wide range of purposes and functions, is always a welcome sight. F1963 and AREA6, newly opened in Busan, will bear watching.

A bowl of freshly-cooked rice with a serving of marinated pollock roe, a.k.a myeongran. Before Spam, Korea had myeongran. This article is on the relationship between myeongran that facilitates rice consumption of Koreans and the city of Busan.

It has been one year since the opening of SIGNIEL BUSAN, a second location of SIGNIEL SEOUL which has been enhancing the status of pure Korean-brand hotels as the only luxury hotel franchise based in Korea.

Busan has numerous alleys, and they will beckon you with all sorts of delicacies.

A railway travels along the coastline between Haeundae Beach and dense pine groves, offering a stunning coastal scenery throughout the entire route. Hop on the Haeundae Beach Train to take in the history and nature of Busan.

When asked about a Korean city offering the best coffee these days, you can say Busan. The port city presents many unique cafes including Momos Coffee where Jeon Joo-yeon, first Korean barista to win the World Barista Championship in 2019, works. Why don’t we travel to Busan with the keyword “coffee” in mind? Coffee columnist Cho Won-jin, who wrote < 19-Year-Old Barista Roasts Stories > and < Practical Coffee Book > guides us.

There are several different reasons you pick your travel destination. And many people will visit certain place to enjoy some great food. LOTTE HOTEL and SIGNIEL have just the right places for such travelers. Come join us for a tour through Michelin-starred restaurants.

Come summer, Busan becomes the sacred place for craft beer pilgrims. People who love beer visit Gwangalli and Songjeong, not for the sandy beaches but for brew pubs. What exactly is craft beer that makes Busan abuzz in the scorching summer?

What if you can’t travel overseas? Let’s have a summer vacation going around the country with your children. To guide them through the family vacation, LOTTE HOTEL provides “Summer Kid’s Day” package. There’s an added feature to the package, as they’ll be able to find a new charm at cities within Korea, which they’ve never realized.

Busan, the second-largest city in Korea, is a popular tourist destination, thanks to its beautiful beaches and scenery. Haeundae and Seomyeon are the two areas that have built Busan into such a famous tourist site. Let’s dive into the history of these two districts and find out what makes them so popular.

LOTTE HOTELS & RESORTS is launching its premium brand hotel SIGNIEL in Haeundae, Busan. You can now enjoy the premium hotel service and perfect relaxation available at SIGNIEL SEOUL in the port city of Busan.

Busan is a city of many things, a place where you can find both urban and rural environments, mountains and ocean, bright neon signs and old markets. From soup dishes of Busan, you can also find the beauty of diversity.

Come October, the City of Busan is filled with waves of films. The Busan International Film Festival, or BIFF, is one of the most prestigious film festivals in Asia. Here are what you shouldn’t miss at the 24th BIFF this year and what you can do for fun while staying in the port city.

With the cool autumn breeze in the air, September is a great time to be sitting outside for a drink or two. We introduce you to two hot spots in Seoul and Busan where you can do exactly that.

Oh Sunhee is the founder of fashion consulting studio Edit and creative director of goods brand By Edit. She is skilled at planning and editing things by her own standards. She says the most important purpose of editing is “providing a familiar subject with a fresh perspective and helping people realize it.” We’ve asked her to edit Busan, the city she’s especially fond of.

Buildings help complete the landscape of the city they occupy. By exploring old buildings that have remained in place in Busan, we developed a new appreciation of the city's landscape and also the modern history of Korea.

The city of films, Busan, is turning into the one of art. Various museums are opening in the city, along with art fairs, adding one more to the list of attractions that Busan has other than films and the sea.

Dominique Perrault, the renowned French architect, is famous for creating harmony between his works of architecture and their natural surroundings. Perrault recently gave a speech in support of Busan’s bid for the 2030 World Expo. Against this backdrop, LOTTE RESORT JEJU ART VILLAS has put together a package for rooms designed by Perrault, allowing guests to be fully immersed in the gorgeous natural landscape of the island.

If Homer, Marge, Bart, Lisa and Maggie Simpson visit Korea, where would you take them? We covered the Gwanghwamun neighborhood in Seoul, and also went down to Jeonju, Busan, Daegu and Andong with the Simpsons.