LOTTE HOTEL WORLD, which partially reopened after the first phase of renovation, offers a guide to hotels in this post-pandemic era. Hotels can be approached differently and here is how.

For the longest time, people who enjoyed and appreciated arts headed to Seochon. The neighborhood has both traditional homes and contemporary buildings resembling a well, had restaurants for buckwheat noodle and for Spanish cuisine. Here are some of the top Seochon destinations today.

A special exhibition titled < Peonies, the Flowers of Peace and Prosperity > is taking place at the National Palace Museum of Korea located in the Gyeongbokgung complex.

Seoul-based florist Shim Bora runs flower design studio SUNSUN as CEO and florist. Varying shades of green greet her the moment she steps out of her house in Seoul.

The Seoul Museum of Craft Art opened its doors to the public, giving them access to an extensive archive on the history of traditional handicraft in Korea and modern craft of today. Seoul has become that much fuller.

First and foremost, it is comfortable and safe. Private jets are emerging as a new way of traveling in the post pandemic era. We look into various aspects of using a private jet, which could be an ideal and logical choice depending on the traveler’s purpose and needs.

Haus Dosan and Peaches D8ne. These are the places that attest to the kind of space created when artistic brands are given free rein to unleash their inspirations.

At the same time every evening in Seoul, London and Tokyo, among other metropolitans, digital media art pieces pop up and disappear. Let’s take a closer look at the fun moment when art seeps into life.

LOTTE HOTELS & RESORTS has launched four tea blends using Korean native ingredients. The new blends were created by combining oriental medicine know-hows with traditional Korean herbs of rich aromas and flavors for boosted health benefits.

Thinking of how a good breakfast can help one feel energetic in an unfamiliar city, we looked for restaurants in Seoul with eye-opening breakfast options that cater to the global palate.

We felt this place transcended the conventional definition of a museum or a gallery. HYBE INSIGHT has been built to show everything that happens within the realms of ‘music,’ be it rhythm, lyrics, melody, choreography, work put in by artists and the fruits that they enjoy.

We visited up-and-coming Korean artist Qwaya in his studio. Surrounded by his works, Qwaya looks very much like the figures in his paintings.

The season of bingsu, or shaved ice, has returned. It is time to taste premium bingsu desserts presented by LOTTE HOTEL, including coconut mango bingsu.

How to Get Away from It All. Things We Gained from Templestay at Bongeunsa.

We explore Seoul with top Korean DJ and producer Soulscape amid the prolonged hiatus in the music industry which makes us music fans yearn for the fervent energy of a packed concert hall.

The Korea Tourism Organization has recently selected 56 representative architectural works in Korea. We’ve narrowed it down to 10 locations that are great for travel right about now.

What would it be like to spend a day in the world’s most awesome town? You can find a clue to the answer in this month’s LOCAL TOUR featuring fashion houses lining up the streets between Itaewon Station and Hangangjin Station and unique shops standing in the alleys between Hangangjin Station and Hannam Station.

Choose LOTTE HOTEL for your honeymoon this year and get a chance to celebrate your first wedding anniversary like no one else. LOTTE HOTEL has launched a special package for newly-weds, giving a free stay voucher at an overseas LOTTE HOTEL branch next year for those who spend their honeymoon at a Korean LOTTE HOTEL this year.

We sat down with Im Ji-bin, one of the most sought-after artists today. The interview compelled us to reflect on the role of art and its mass appeal.

The National Aviation Museum of Korea, offering a comprehensive look at the history of aviation and the industry’s present, is located near Gimpo International Airport in Seoul. At the museum, you can learn more about the history of aircraft and aviation technology in Korea, with interactive features readily available. It’s a perfect place to take your children on a warm, spring day in May.

Seoul’s hip neighborhood Seongsu-dong is bigger than you might think. This spring, with the weather being perfect for outdoor activities, let’s go on a picnic to the purlieus of Seoul Forest located in Seongsu-dong.

In future hotels, what kind of experience should we expect? Communication is of the utmost importance in hotel business, and fast-growing information technologies naturally draw a lot of interest among industry players. To keep up with the times, LOTTE HOTEL has adopted a new service utilizing one of the latest technological developments.

We look at four vintage shops in Seoul where you can find rare pieces of furniture, lamps, posters and such, with characteristics outshining the appeal of slick, brand-new items.

Where did BTS shoot that photobook? Let’s start this month’s journey with this question.

If Homer, Marge, Bart, Lisa and Maggie Simpson visit Korea, where would you take them? We covered the Gwanghwamun neighborhood in Seoul, and also went down to Jeonju, Busan, Daegu and Andong with the Simpsons.

LOTTE HOTELS & RESORTS, which previously opened a new horizon in Korea’s food service industry by partnering with world-class chefs, is once again drawing attention with its fine dining restaurants even in the midst of the coronavirus pandemic.

The living brand Seoul Bund is “where the East Asian treasures bond.” It’s home to the most contemporary and ideal living products of Korea and Asia that you can think of.

Designer Kang Shin-jae is currently enjoying the life of a craft artist after having spent over 20 years as a space designer of studio ‘VOID planning’. As someone who constantly creates new designs, where does he find inspiration and relaxation? We asked Kang about places he likes to visit in Seoul and his design and craft projects.

Korea’s National Treasure No. 1 Sungnyemun Gate, Culture Station Seoul 284 symbolizing the modern history of Korea, and the N Seoul Tower in the heart of Seoul literally pop out of a book.

If you miss the fine-dining meal you used to have at a hotel, there is a way to enjoy the same course meal in the comfort of your home. LOTTE HOTEL’s Drive-Thru ensures both taste and safety by offering a pickup service of the food prepared by the hotel chef.

Martial arts meet performance. A gravity-defying team of dancers show off dazzling jump kicks in the air. Breaking layers of wooden boards is done in a rhythmic fashion. We’re talking about taekwondo demo performance clips by K-Tigers that are creating a buzz on YouTube.

To find the most quintessential Seoul brands and products, we head to Seoul Made Space.

Korean swimmer Jung You-in’s day is packed with training sessions. Jung leads a life centered on swimming but once a week she gets to have a day off when she returns to Seoul from her training camp for the weekend. We introduce places Jung frequently goes during her respite in the Metropolis.

People usually go to a café to have a conversation with others, but the opposite desire could also be a reason to seek out a café. We visited three cafés designed, architecturally as well, to encourage people to have a meditation. By having a quiet time to look into ourselves and controlling our minds, we will be able to better navigate life’s journey.

Fashion model Ji Hyeon-jung, who is in her 20th year since debut, introduces herself as a fashion model and yogini on her Instagram. Working at the core of the flashy fashion industry and pursuing a quiet, meditative routine do not seem to go well together, but Ji navigates between the two realms like a professional surfer. Where does she go in Seoul to unwind or recharge?

Have you heard about Yonglidan-gil? Sinyongsan is resurging. From Sinyongsan Station where Amore Pacific Headquarters is located to Samgakji Station, streets and alleys are witnessing a boom in restaurant and cafe businesses encouraged by the continuing rise in the number of young visitors including workers from nearby office buildings. Here are several must-visit places that we’ve selected after careful consideration.

The weather is getting cold as we head into mid-winter, and you find yourself craving for a warm cup of tea. If you can, why not make the tea time extra special? LOTTE HOTEL proposes a fragrant and sweet tea time perfect for this winter.

A flower bloomed inside a bar of soap. David Hockney’s swimming pool and Irworobongdo folding screen of Gyeongbokgung Palace are also found in soap. At a time when personal hygiene is of the utmost importance, we are fortunate to have Hanahzo who turns washing hands into an act of art.

An 86-year-old British artist held a large-scale exhibition in Seoul with her paintings that have captivated the world. Her choice of colors, subject matters, and themes all defy the conventional thoughts about age with their bright and child-like style. That alone makes it worthwhile to remember the artist’s name, Rose Wylie.

We’ve visited two craft galleries in Seoul that have retained the traditional sense of beauty without losing sight of practical value for modern days. Meet Susudeomdeom and Craft Jangsaengho.

Changgeuk (traditional Korean opera) has entered the realm of Greek tragedies. We can hardly wait to see just how much changgeuk will evolve and how sophisticated it will become.

It’s always a tall task to find just the right place for your year-end party, the one with just the right ambience and food to satisfy everyone. And during the pandemic, you’d also have to find a spot that ensures health and safety for everyone. If you’re stumped for ideas, LOTTE HOTEL should be your choice. Here are LOTTE HOTEL restaurants that have everything, whether it’s the ambience, hygiene or great food. LOTTE HOTEL also offers a wide range of choices, in terms of the size of your party and your preferred menu.

The best kind of gifts are the ones that you don’t have to have in your life, but would still enrich and embellish your day if you do. So I headed to ‘KioskKiosk’ to find a present for myself. For your information, being pretty doesn’t mean being useless.

COVID-19 has altered wedding trends. ‘Contactless,’ ‘private’ and ‘small’ have all become key words in the new normal. And LOTTE HOTEL SEOUL’s wedding will bring you satisfaction on all of those fronts.

You’ve seen an art exhibition at a museum. You’ve had enough artistic inspirations. Then your next course of action is shopping. We’ve handpicked must-shop items from art shops at five museums and galleries in Seoul.

A genius, graffiti art, and untimely death may simply put into words the life of Jean-Michel Basquiat. His works are coming to Korea to be featured in the first-ever large-scale exhibition in the nation. It will likely be the last opportunity to see Basquiat’s art in person in such a large volumn for the time being.

If you find your daily life somewhat boring, try painting on some fabric with thread. What you draw becomes a rug. We invite you to the world of tufting, a type of textile weaving to make rugs, with a belief that it will help your creative mind to grow and de-stress.

With the Coronavirus disease tying everyone down even during weekends and holidays, more people are choosing a staycation at a hotel for relaxation. LOTTE HOTELS & RESORTS has prepared a special gift for them. Here is everything you need to know about the LOTTE HOTEL Rewards that come with various perks.

Chungwoon Literature Library is housed in hanok nestled in the woods not all that far from the center of Seoul, Gwanghwamun.

It has been scientifically proven that a scent can remind you of a certain moment or location in your past. Then, what scent would bring Seoul to mind? Here are the five scents that will instantly take you to some place in Seoul.

If you’ve missed the spring bloom or the rich greens of the summer, don’t despair. You can enliven your house just by adding some plants. We’ve found some plant shops in Seoul that can serve as helpful guides.

When you are traveling in a foreign country, you often become curious about the daily lives of people there. Especially these days when the Coronavirus is forcing us to stay home longer than before, you are tempted to find out what kind of food they eat everyday. So we embarked on a little journey to learn about and taste “homemade food” of various nations. Here are five restaurants serving international home-style cuisines in Seoul.

Exchanging gifts with your friends and families on Chuseok shouldn’t bore you. For those who have experienced the feeling of 1% dissatisfaction while buying a hangwa(Korean traditional sweets and cookies) gift set, we’ve prepared a list of hangwa brands that are known for their unique flavors, shapes, and even wrappings. Six shops are featured for their new ‘Korean-style desserts’ that will satisfy everybody from adults to children.

Has hanji paper always been this beautiful? A visit to the Hanji Culture and Industry Center gave us a fresh perspective on the traditional Korean handmade paper.

Lee Jung-eun is a Korean artist who draws ‘chaekgado’ (scholar’s accoutrements), which were popular during the Joseon Dynasty. Even in an age where paperbacks and e-books co-exist and the very existence of books has come into question, Lee’s paintings of books are still very attractive.

There are several different reasons you pick your travel destination. And many people will visit certain place to enjoy some great food. LOTTE HOTEL and SIGNIEL have just the right places for such travelers. Come join us for a tour through Michelin-starred restaurants.

The Executive Tower, a landmark building of LOTTE HOTEL SEOUL, is celebrating its second anniversary. Let’s go over the class and value of the Executive Tower that has won the top spot in Korean hotel industry with its ultimate service.

The highest walking bridge in the world has opened at Lotte World Tower, the tallest skyscraper landmark of Korea. If you are brave enough to take a step onto the Sky Bridge hanging 541m above ground, you can enjoy a bird’s-eye view of the entire city of Seoul.

Leave it as is. A plate made by OUGLASSWORK shines in itself. OUGLASSWORK is a glass brand launched by glass artist Yoo Hye-yeon. Her colorful collection is exquisite and practical.

Some will know Huh Myoung-wook as a metal craftsman. Others will remember him as a photographer. But those who’ve recently visited Gana Art Center will say Huh is a lacquer painter. And no one would be wrong, for Huh is all of the above. And he’s one of the artists to keep an eye on in Korea today.

Just how do we enjoy architecture of cities without traveling there? It’s easy. You can Google up names of buildings you’d like to see, and the search will take you to the other side of the world. It’s all through photography. Kim Yong-kwan is a photographer who takes pictures of buildings. He has captured Leeum, Samsung Museum of Art, the old National Museum of Korea, the new building for Seoul City Hall, and the Stone, Wind and Water by Jun Itami. Kim has documented many of Korea’s famous buildings, including ones in Seoul, which has been going through rapid changes, with the rapid rotation of construction and demolition, since Kim began taking architectural photos in the 1990s.

What if you can’t travel overseas? Let’s have a summer vacation going around the country with your children. To guide them through the family vacation, LOTTE HOTEL provides “Summer Kid’s Day” package. There’s an added feature to the package, as they’ll be able to find a new charm at cities within Korea, which they’ve never realized.

Instead of getting on a plane with a suitcase and a travel guide, how about putting on your favorite sneakers and stepping outside? Here’s a map for an affordable world tour in the city of Seoul.

LOTTE HOTEL SEOUL and LOTTE HOTEL JEJU has prepared health food and summer dessert festival. What kind of food will satisfy both the health and the taste?

Samcheong-dong in Seoul is home to Seoul Sticker Shop. The store sells stickers that promote the South Korean capital city.

It is possible to enjoy the silky texture of hotel linens without staying at a hotel. Simply visit the he:on Premium Shop newly launched by LOTTE HOTELS & RESORTS.

Forget, for a moment, about your conventional idea of traditional Korean alcohol. Today, drinks that come in sleek packaging, with great taste to boot, are all the rage. From unrefined drinks to distilled liquor and wine, we have you covered.

ALL THAT HOTEL, the premium hotel select shop, has gathered the best items you can experience from a hotel bathroom. In June, ALL THAT HOTEL will provide comfort with “SIGNIEL Bathroom Edition.”

LOTTE HOTELS & RESORTS is launching its premium brand hotel SIGNIEL in Haeundae, Busan. You can now enjoy the premium hotel service and perfect relaxation available at SIGNIEL SEOUL in the port city of Busan.

Where permanent snow melt, plants and trees grow only to be decimated by months-long wildfires. Protecting our planet and its environment has become a vital element in every aspect of our life. Traveling is no exception to this. In the age of responsible tourism, we introduce a variety of activities in Seoul that are in compliance with sustainable travel trends.

Fresh. Experimental. These are the thoughts that came to my mind as tea artist Kim Dambi handed me her blended tea during a workshop. If you are curious about the most contemporary tea of today, you should meet Kim Dambi. We talked about tea and her other interests in various areas with Kim, a tea person of the millennials.

In the May edition of ALL THAT HOTEL, it’ll be showing the premium hotel’s select shop served. As this is the month of the family, it also prepared special gift as well.

The Han River you see while running alongside it is quite different from the Han River seen through windows of your car or subway train. When you’re running, you become part of the landscape, too. The Han River then becomes so incredibly beautiful as to be miraculous.

For the month of April, ALL THAT HOTEL presents “Tea Time Edition” to share information on how to enjoy a romantic tea time at home.

There was a time when Seoul was called Gyeongseong. On a sunny day, you can rediscover the old Gyeongseong while walking on Jeongdong-gil behind Deoksugung Palace.

If its sunglasses were just displayed over the show window, why would so many people around the world go crazy for Gentle Monster? Just like how people wait for the opening date of an exhibition, they wait for the opening of this local eyewear brand’s flagship store and collaboration with other famous brands. Such unique image makes everyone curious about Gentle Monster.

Cava Life offers contemporary artworks by pioneering artists having unique perspectives and firm identities. Currently it is one of the fastest-growing art-commerce brands in Seoul. The people behind it bring to you the most fascinating art in the city.

LOTTE HOTELS & RESORTS introduces trails around the city of Seoul as a present for the spring season. You’ll find the experience of walking the trails refreshing and enriching.

In the movie “Midnight in Paris,” the main character wanders the streets of Paris at midnight, gets in a strange car, and travels back in time. At Peninsula Lounge & Bar, LOTTE HOTEL SEOUL located in Sogong-dong, downtown Seoul, an unexpected presence of a waterfall leads us to the past of 400 years ago. With a special cocktail in one hand, we embark on a time travel to dig up the truth about the waterfall.

LOTTE HOTEL SEOUL’s Toh Lim was the only Chinese restaurant in Korea to make the prestigious ‘La Liste 2020.’ So how do you make the best Chinese food in the country? We went right to the source in chef Yeo Kyung-ok, who oversees Toh Lim and all Chinese dining at LOTTE HOTEL.

Designed by Sir Terence Conran of UK in 1973, The Conran Shop has finally opened in Korea. Before the shop made its arrival in Korea, it was already open in the UK, France and Japan. The scale and everything about the store is above expectation.

This year’s onset of spring, also known as “ipchun,” has passed and it’s already getting warmer. ALL THAT HOTEL, a premium hotel select shop service by LOTTE HOTELS & RESORTS, presents “Spring Greeting Edition'' for the month of March. Renew your bathroom decoration with SIGNIEL towels in this new season.

There are many unique places with distinctive charms in the old ironworks alley in Euljiro, downtown Seoul. Among them is Gallery N/A selling coffee and alcohol. Oh Jin-hyuk is the gallery’s owner and director who oversees all of its exhibitions, and he himself is a photographer by trade. We asked him to give us a tour of galleries in Euljiro, hoping he would share his artistic perspective with us. We also asked for a recommendation of his favored places. Now the tour begins from Gallery N/A.

Luxury at its finest with all the options you need. Let LOTTE HOTEL weddings give you the most special day of your life.

For those moments when you need chocolate, here are three homemade chocolate shops located in Seoul that guarantee your satisfaction. They each sell chocolate made by a top-level chocolatier of Korea, teardrop-shaped chocolate perfect for a present, and chocolate mixed with alcohol for adults. Invest your time to taste these heavenly sweets.

ALL THAT HOTEL’s February item is the “Barista Edition.” Enjoy hotel-quality coffee in the comfort of your own home.

LOTTE HOTEL SEOUL and LOTTE HOTEL WORLD introduce the Strawberry Buffet, where customers can enjoy as many strawberry-based dishes as they want. This is a sign that the season for strawberries has arrived.

Jamsil, where SIGNIEL SEOUL and LOTTE HOTEL WORLD are located, is home to Songnidan-gil, a neighborhood that is currently emerging as the place to be in southern Seoul. After strolling the streets of Songnidan-gil eating and drinking everything in sight, We’ve come up with this list of nine cafes, restaurants and bars to check out in the area.

If you want to offer a taste of traditional Korean desserts to foreigners visiting Korea, you should head to Haap without hesitation. Tteok bakery Haap is one of the trendiest places in Seoul, selling tteok and hangwa that are both traditional and contemporary.

Our time is valuable, and winter is too cold to stay outdoors. Let’s head to a place offering more than just one experience. We’ll look into six cultural spaces in Seoul.

Seosomun Shrine History Museum has become one of Seoul’s hottest ‘Instagrammable’ places. But it’d be a shame if you just go there to take photos. Architects Lee Sang-rae and Park Jong-min took their cameras to Seosomun Historical Park, where Seosomun Shrine History Museum is located. We let these architects guide us and explore the significance of the museum.

Madangnori was once a beloved style of storytelling in Korea, but over the years it seems to have been forgotten. Now, as it is starting to gain popularity again, performers are updating the quality and style of their productions to suit a modern audience.

For Koreans, kimjang, or the making of kimchi, is more than just about preparing and preserving kimchi for the winter. We eat kimchi all year round and uses a wide variety of ingredients to make kimchi. We took a closer look at kimjang, listed as a UNESCO Intangible Cultural Heritage, and the significance of kimchi, which is the face of the Korean cuisine.

Sweet, fragrant cocktails, gentle music, and the nightscape of a city from the skylounge. No other place offers a more perfect setting than BAR 81 of SIGNIEL SEOUL and Pierre’s Bar of LOTTE HOTEL SEOUL. Let’s see what makes Seoul’s night view even more stunning than it already is.

The fastest way to destress from the rigors of urban life is to hit the spa. Not only does this give your body and mind some peace, but it also relieves your fatigue and gives your skin a much-needed boost at the same time. Here are Seoul’s top three spas.

Haegue Yang presents a world built on her own abstract language in the solo exhibition "When the Year 2000 Comes." It’s a show that encapsulates Yang’s thoughts and great interest in a wide range of space-time that she’s been studying over the past quarter century.

How would you like to try a chocolate dessert thats inspired by your favorite shade of lipstick? Check out this special collaboration between LOTTE HOTEL and Givenchy, a luxury beauty brand.

For the best-tasting green groceries in Seoul, simply head down to Marché@. It’s a marketplace organized by those who know about the joy of buying fresh groceries to cook meals and those who work with nature, growing crops and reaping what nature allows them.

For the month of October represented by its bountifulness and romantic ambience, ALL THAT HOTEL has prepared the “Afternoon Tea Edition” to share ways to create one’s own cafe at home.

To truly enjoy LOTTE HOTEL SEOUL’s Executive Tower, which has become a new standard in luxury hotels north of the Han River, you must experience its executive lounge, LE SALON.

In 2018, the total number of visitors visiting different theme parks around the world was announced. With a total of 20 million visitors, Magic Kingdom in Florida topped the ranking while Korea’s LOTTE World Adventure came in at No. 17, the only theme park in Korea to be ranked within the top 20. Here are seven of the best theme parks around the world.

The Cafe Delicious Art was created in collaboration with London’s National Gallery and has become a popular haunt for fans of art and travel.

Korea’s traditional culture, seen through the eyes of textile designer and founder of Mono Collection Chang Eungbok, is much more beautiful than we had thought.

With the cool autumn breeze in the air, September is a great time to be sitting outside for a drink or two. We introduce you to two hot spots in Seoul and Busan where you can do exactly that.

Natural wine has emerged as a global trend among epicureans, and Seoul is not an exception. To explore Seoul’s wine market for natural wine, head over to the places listed below as a starting point.

Standing from the same distance as others, architectural photographer Choi Yong-joon sees different things. Viewing ordinary things from a fresh perspective is a good starting point for any trips.

Treat yourself with a serving of healthy food to recharge your mind and body in this sultry weather. Top four restaurants specializing in Korean, Chinese, and Japanese cuisine at LOTTE HOTEL SEOUL present energy-boosting dishes using healthy, premium ingredients.

At Warmgrey Tail, animals and plants are portrayed per the interpretation of the illustrator and finally transformed into objects that can be placed at home.

Changgyeonggung Palace, which used to be available for night visits only for designated periods, is now open to 9 p.m. year-round. This is the perfect place to find traces of the 15th century Hanyang (the capital's old name) in the 21st century Seoul, or to cool off after a long summer day and just daydream.

Does sesame oil only go with Korean dishes? Queens Bucket’s sesame oil is taking a stride toward globalization, dreaming to be the next olive oil.

Wanna enjoy a comfortable and relaxing staycation, swimming in the pool? Visit LOTTE HOTELS & RESORTS. From a rooftop pool for adults to a kids pool and a heated pool where the water is kept warm at all times, LOTTE HOTELS & RESORTS offers a variety of pool options.

Over the past dozen years, violist Richard Yongjae O'Neill has spent one season in Seoul. Born in the state of Washington and based in New York, O'Neill has been visiting Seoul every June since 2007 as a member of his ensemble, DITTO. We asked him his favorite places in the city.

If you’re looking for a souvenir that embodies both the beauty and culture of Korea, head over to Havebeenseoul.

An exhibition by James Jean, who began his career as an illustrator and has since moved over to fine art and commercial art, is underway in Seoul. It's the largest of his shows to date. We sat down with Jean in that dreamlike and peculiar world of his.

Thanks to the David Hockney exhibition underway since March 22, the Seoul Museum of Art is a full house everyday. Even without the reference to Hockney as “the most expensive living artist,” it is exhilarating enough to think that we can see so many of his works right here in Seoul.

Ahwon Gongbang is a metal craft studio opened in 1983. They not only deal with metal arts, but also feature craft items using other materials such as these glistening glasses.

To enjoy authentic French fine dining in Seoul, 'Pierre Gagnaire a Seoul' should be your ultimate destination. In a city where it's difficult to operate a restaurant for more than a decade, Pierre Gagnaire a Seoul is now in its 11th year as the top French restaurant. There's something special about this place.

L7 HOTELS, Korea's first lifestyle brand hotel launched by LOTTE HOTELS & RESORTS, currently operates three locations in Korea. L7 MYEONGDONG opened first in 2016, followed by L7 GANGNAM and L7 HONGDAE. These L7 HOTELS boast 80 to 90 percent occupancy rates annually. How have they become the hippest hotels in Seoul in just three years?

Seoul Botanic Park has opened its doors. Spanning 504,000 square meters in total, the Park is the size of 70 soccer fields. Its greenhouse is the largest in Korea.

I had no idea that traditional Korean tea could be this exquisite yet simple. Tea grew on me after visiting Tea Collective.

Will Season 3 at Mugunghwa, the Korean restaurant at LOTTE HOTEL SEOUL, begin? We asked Mugunghwa's executive chef, Oh Tae-hyun, about the present and the future of his restaurant.

In the heart of downtown Seoul, near the City Hall, Myeongdong and Namdaemun, printmaker Choi Kyung-joo’s studio and her printing label’s showroom are located on the third floor of a building in a busy street. To purchase her work, we pressed the passcode to the secretive showroom of Artist Proof.

“K-Beauty” is on the list of keywords describing the Korean Wave (Hallyu) trends of 2019. With Korea’s beauty industry expected to show even stronger growth after surpassing $13 billion (equivalent of 14.7 trillion Korean won) in market value last year, we introduce you to a list of shopping items you must keep in mind if you travel to Korea.

The sweet red bean bun isn't your average pastry. At least in Korea, the taste of the sweet red bean bread is considered the measuring stick for an entire bakery. Here, five pastry connoisseurs, people who have tasted their shares of breads, selected their choice of the top sweet red bean bun. And these selections aren't blast from the past. You can enjoy them right now.

Seoul has emerged as the new gourmet destination for the 21st century. And Lotte Hotel in particular, boasting three restaurants with Michelin stars, is developing into a world-class gourmet hotel.

Kettles by metal crafter Ryu Yeun-hee are best appreciated when you make them a part of your life. These classical and yet contemporary pieces will look more beautiful with each passing day.

Lotte Hotel Seoul, the standard bearer for luxury hotels, has opened Executive Tower. With its comfortable and luxurious facilities and top-notch services, the tower will add class to your stay.

Bojagi may not be a part of our everyday life. And Hohodang's bojagi, which captures the traditional Korean beauty and colors with restrained elegance, proposes a new lifestyle.

He:on, Lotte Hotel's own bedding brand, makes products that feel as good as new every morning. If you want to comfort of a hotel bed in your own bedroom, then He:on should be your choice.

L7 Hongdae, Lotte's lifestyle hotel, is situated in Hongdae ('Hongik University') area, the artistic and cultural hub. L7 Hongdae is a new culture station where artistic minds can come in to be inspired or simply to relax and chill.

You can now enjoy authentic French-style afternoon tea in downtown Seoul. Le Gouter Afternoon Tea Set at SIGNIEL Seoul's The Lounge is the creation of three-Michelin-starred chef Yannick Alleno.

It has been one year since the opening of SIGNIEL BUSAN, a second location of SIGNIEL SEOUL which has been enhancing the status of pure Korean-brand hotels as the only luxury hotel franchise based in Korea.

Photographer Lee Kyung-jun has moved from Seoul to New York, but he continues to climb skyscrapers to portray the people and the city he sees from high above.

“ALL THAT HOTEL,” a premium hotel select shop service by LOTTE HOTELS & RESORTS, presents a “Premium Wedding Flower Class.” It is a unique opportunity to create a special wedding flower set with the help of a professional florist who has expertise in hotel weddings and banquets at SIGNIEL SEOUL.