L7 HOTELS, Korea's first lifestyle brand hotel launched by LOTTE HOTELS & RESORTS, currently operates three locations in Korea. L7 MYEONGDONG opened first in 2016, followed by L7 GANGNAM and L7 HONGDAE. These L7 HOTELS boast 80 to 90 percent occupancy rates annually. How have they become the hippest hotels in Seoul in just three years?
1Bar with a View
L7 HONGDAE's rooftop pool and bar
People wouldn't just go to a hotel unless the place had something great to offer. L7 HOTELS became widely popular thanks in large part to 'Floating,' found in all three locations. L7 MYEONGDONG's rooftop bar is best known for its outdoor terrace, with a view to N Seoul Tower. You can even enjoy foot spa at the terrace while taking in the spectacular view of the city. L7 GANGNAM's bar also features the terrace and foot spa, making it an ideal urban oasis. L7 HONGDAE's bar is located on the top floor and offers the view of the vibrant neighborhood. The bar and rooftop pool next to it have become the popular backdrop for many selfies, while L7 HOTELS are all great staycation destinations.
2Tailor Made for Millennials
L7 HONGDAE's kiosk
All it takes is just a minute to check into L7 GANGNAM and L7 HONGDAE, if you use the QR code that you receive upon booking at the unmanned kiosks. These have been installed for the millennials who are more comfortable with using smartphones than with interpersonal interactions. And the convenient service has been a hit among young guests.
3Staff in Jeans
All L7 HOTELS have done away with formal and conventional uniforms, instead dressing its employees in colorful uniforms. At L7 MYEONGDONG, you'll be greeted by staffers in yellow vests, jeans and slip-ons, with styling by Jeong Gu-ho. Yellow is also the signature color of the hotel. It's much the same at the two other locations. These uniforms represent the carefree spirits of Myeongdong, Gangnam and Hongdae, and bring an air of friendliness and comfort to these hotels.
4Hub of Local Culture
L7 HONGDAE's vinyl music zone
L7 MYEONGDONG's yellow rickshaw
L7 HOTELS don't just provide accommodations. They're lifestyle hotels that bring together local artists, designers, creators and travelers. Each hotel reflects unique features of its neighborhood, and allows guests to experience the local culture both inside and outside the hotel. Myeongdong, Gangnam and Hongdae each have something special to offer. L7 MYEONGDONG's travel concierge service with the yellow rickshaw. It's not just for display. Guests can get a ride on it through bustling streets of Myeongdong. L7 HONGDAE has set up Vinyl Music Zone, while also showcasing works by Hongdae-based artists and organizing festivals. It's part of the hotel's efforts to take its roots in the community.
5Open to All
First floor at L7 MYEONGDONG
If you're a tourist who happens to be passing by L7 MYEONGDONG, feel free to drop in. It's the same with L7 HONGDAE and L7 GANGNAM. These hotels are all 'open communities' to all, and people are free to check out the first floor or the lobby. The first floors are designed in ways to represent the hotels' neighborhood. You can grab a seat at one of many tables set up across the lobby. It doesn't matter how long you hang out. Check-in counters aren't on the first floors at L7 HOTELS. It's on the third floor at L7 MYEONGDONG and on the 21st floor at L7 HONGDAE. Whether it's an artist in Hongdae or a businessman in Gangnam, everyone is welcome to these open communities. There's a reason L7 HOTELS are always crowded.